Tourism is an essential human activity which have got lot of perspectives in terms of various attractions available to the visitors. India is such a diverse land of varied type of scenic attractions of different kind. Spirituality is one of the important ingredients of such available attractions in India at a large, subsequently eras related to Ramayana have got lot of impression on common human societies all together. Spiritual tourist are such devotees who are fundamental follower of any deity or shrine which he/she usually connects with in case of lord Ram or Ramayan every such place related to lord Ram or Ramayan era are the spiritual tourism destinations referring Lord Ram or Ramayana era. According to Ministry of Tourism, Govt. of India, the historic Ramayan Circuit (places of reference of Ram and Ramayan era) as propagate by Ministry’s various schemes like PRASAD, Ramayan Circuit had made the requisite developmental framework possible for many such spiritual tourism destinations of Ramayan era. Tourism destination of any capacity may not get succeeded in terms of availing right kind of tourist footprint without having a blend of accessibility, infrastructural development, heritage and its conservation, marketing strategies towards promotions and lastly involvement of local community towards creating a popular and worthy destination for the visitors. This paper is a case study about lesser-known popular spiritual tourism destination named as Chitrakoot which is eventually known as a well-connected place with lord Ram and further accredited as a part of Ramayan circuit proposed by MOT. This case study is an identical work of alignment of all ground level key strategic framework by which tourism facilities, infrastructure, and overall destination image of Chitrakoot as a worthy spiritual tourism destination maybe enhanced. On the contrary, this case study is also about display of various factors which +are technically absent for Chitrakoot to be a popular place of tourism repute. The image of such destinations and its alignment as an established tourist destination is also contributed by this case study through outcome oriented strategic framework for such repute destination of spiritual destination like Chitrakoot.
Chitrakoot, Ramayana circuit, spiritual tourism, tourism destination, tourism potential
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